Digital Marketing Manager

Website fresatechnology Fresa Technologies

Best Freight Forwarding Software

Key Roles and Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email and social media.
  • Design, build and maintain the social media presence for our clients.
  • Measure and report performance of all digital marketing movements, and assess against goals.
  • Identify trends and insights, and optimize spending and performance based on the insights.
  • Manage and train the rest of the team on digital marketing.
  • Track and measure SEO and Google Analytics metrics and provide reports.
  • Brainstorm new and creative growth strategies.
  • Plan, execute and measure experiments and conversion tests.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Required Skillset & Qualifications

  • Relevant degree in Marketing, Business Administration or related field.
  • Proven 1+year of experience as a Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media.
  • Good knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing.
  • Strong knowledge and experience of the digital marketing space.

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